Hello.
A Product Designer blending empathy, data, and creativity to craft meaningful digital experiences.
I’m Jinlan Li, a product and UI/UX designer based in Rochester, New York. I'm a curious creative who enjoys drawing, experimenting, and making things by hand. I like exploring ideas through visuals and finding ways to turn simple concepts into something playful and engaging.
At the same time, I value thoughtful design—work that feels clear, intentional, and easy to connect with. Throughout my work, I hope to continue growing as a designer while creating visuals and experiences that feel intuitive, enjoyable, and meaningful to the people who use them.
When I'm not designing, you can find me doing...
Expertise
- Product Design (UX/UI)
- User Research
- Prototyping
- Design Systems
- Visual Design
Tools
Experience
View Full ResumeContract Product Designer
Redesigned and launched the Inn website, conducting stakeholder interviews and wireframing to drive user-centered improvements. Created design system to streamline development handoff and maintain design consistency at scale. Partnered with cross-functional teams to develop and deliver user-centered designs.
Digital Marketing Intern
Executed mission-aligned marketing strategy across content and branding, collaborating with internal teams to ensure consistent and impactful messaging, achieving an average 11% increase in followers within two months.
Multi-media Content Creator
Created 20+ STEM storybook illustrations using Adobe Photoshop, Illustrator, and Animator. Designed interactive animations with illustrators and developers. Digitized hand-drawn artwork for print and web production.
UI/UX Designer
Spearheaded the UI design of PopSign, an educational game application in partnership with Google, improving accessibility for families learning ASL. Created interactive prototypes, design systems, and game tutorials on Unity using Figma, Protopie, and Adobe tools.
Graphic Designer Intern
Designed visually appealing marketing material (brochures, fliers, and posters) for fundraising events and campaigns. Created eye-catching graphics for social media and email marketing campaigns.